What is Dynamic/Intelligent Pricing? You have all seen it. Various prices for the same product, based on different times of purchase. This is common within the airline and hotel industry and has been for years. Intelligent pricing is now available to the golf industry. At the Oaks Golf Course, rates will automatically be adjusted by computer, both higher and lower, up to every ½ second, based on a multitude of factors such as demand, area sporting events and even the weather. We like to say “Tell us when you want to play and we’ll tell you what you’ll pay,” or “Tell us what you want to pay and we’ll tell you when you can play.”
So what does Dynamic/Intelligent Pricing mean for you, the golfer? Realizing that there are two types of golfers, price sensitive and time sensitive, Intelligent Pricing will offer more affordable golf for the price sensitive golfer, while making golf more accessible for the time sensitive golfer. You may see our most demanded times of the day at a slightly higher price, but you will also see an overwhelming amount of our tee times at prices that are more affordable than ever.